How to Write an Article

Topic Selection

1. Lock in core objectives (Find the readers' "pain points")
2. Before starting to brainstorm, it is crucial to clarify the target audience of the article and the areas they care about the most.
3. Some data assistant tools can be used.

Topic selection is like finding the location of the "X" mark on a treasure map. This mark must be situated at three intersecting points: the long-term concerns of the readers (emotions, workplace, money, health, etc.), recent significant events (timely events/hot topics), and buttons that trigger strong emotional responses (emotional hooks).

User pain points are the readers' long-standing "chronic diseases" (such as workplace anxiety, parenting anxiety). Timely events are the triggers that can cause this chronic disease to have an acute outbreak (such as the educational anxiety caused by the "double reduction policy"). Successful topic selection emerges at the moment when this pain point is most acute and in need of a solution.

Title

The goal of title creation is: to stimulate a strong desire to click from readers with the least amount of words in a very short time.

• Numerical: “5 Ways to Double Your Income”

• Interrogative: “Why Is Your Effort Always in Vain?”

• Emotional: “A Letter I Wrote Crying to All Moms”

Structure/Content

1. Hook at the beginning: Use 3 to 5 sentences to quickly throw out a story or data that instantly grabs attention.

2. Main body developing progressively: Divide into 3 to 5 sections, with each section following the "1 pain point + 1 solution" model, and use subheadings and bullet points to present in layers.

3. Conclusion elevating: Must include emotional appeal and call to action, guiding readers on the next steps.